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    Chen Qingtai: Internet plus Car + transportation brings industry reshuffle

    2020-07-29
    Looking back on the second industrial revolution, automobile is undoubtedly one of the most representative industries. At present, the world is ushering in the third industrial revolution with the typical characteristics of the extensive penetration and deep application of advanced information and communication technology, and the automobile industry is naturally one of the representative industries that first feel the impact of the third industrial revolution.
    As far as the global automobile industry is concerned, the third industrial revolution is likely to bring about profound changes in three aspects: first, automobile products will be transformed to electric, intelligent and lightweight; second, automobile production mode will be transformed to large-scale customization, and at the same time, decentralized individual production may occur; third, automobile business model will transform to network service based on data and platform Networking will be the main form of development. These changes will bring subversive changes to the industrial ecology, market rules and government management.
    In the Internet plus China motor + transportation summit held recently, Mr. Chen Qingtai, chairman of China electric vehicle 100 person association and China Information hundred person consultant, has profoundly analyzed the impact of "Internet plus vehicle + transportation" on the automotive industry.
    "Internet plus cars + transportation" brings opportunities and challenges
    Today, information has become the basic factor of production, and information productivity has become the multiplier productivity of various sectors. "Internet plus" is the initiative to take advantage of this multiplier effect to transform and upgrade traditional industries, promote the intersection of various technologies, the application of new technologies and the emergence of new formats. In this case, the stability of enterprises in traditional industrial society will no longer exist, and the replacement of old and new will occur frequently. "Internet plus" will subvert the division of labor in the original industry, and there will be more new industries, new industries and new ecosystems that are blurred across industries or boundaries. It will also change some of the past industry rules, and emerge subversive and new industry leaders. Those industry leaders who are not sensitive to this trend or deliberately resist change are likely to collapse like buildings in an earthquake, or lose their regenerative ability and vitality like boiling frogs in warm water. Therefore, both new entrants and existing enterprises must attach great importance to the profound changes brought by "Internet plus" and welcome the idea of information economy and positive action to meet the opportunities of the information economy in trying to seize the competition.
    "Internet plus cars" will take the lead in the field of automotive services that are most easily driven by network information data, forming what we call the jungle of format. With the technical advantages of Internet big data and cloud computing, Internet enterprises can aim at the pain points of traditional automobile industry, quickly build new formats and new markets, and diversify information services and post market services based on automobiles, including navigation and location services, information and entertainment services, communication services, emergency rescue and other security services, maintenance services, automobile insurance, etc. The car is no longer just a vehicle, but also a mobile life and information platform. Once the Internet of vehicles and roads is realized, the automobile transportation and communication system will undergo major changes, change people's driving experience, improve the utilization efficiency of social resources, and create new demands. The innovation that people can do and think of is just the beginning. At least so far, it is difficult to accurately describe the business totem of the future Internet of vehicles, which is the key to attract innovators.
    Automobile and transportation are entering the era of big data. The establishment of service capability and analysis tools for vehicle operation status data analysis, driving behavior analysis and traffic state analysis on the big data platform can greatly improve the ability of traffic command, vehicle supervision, vehicle performance monitoring and diagnosis, as well as commercial transport vehicle scheduling management, which will greatly improve the traffic efficiency and improve the traffic efficiency Road safety level, reduce traffic management and operation costs. Through the Internet of vehicles and big data service platform, the ecological chain and industrial chain of online and offline services for automobile manufacturing, automobile service, traffic management, commercial transportation, financial insurance and other related industries can be quickly formed.
    Automobile service will become a new economic growth point with the most active innovation, vitality and huge development space, and the explosion point of innovation and entrepreneurship. "New energy + Internet" is changing the pattern of automobile industry which has been maintained for more than 100 years. With the emergence of mobile intelligent terminals developed by Apple's iPhone and iPad, Google, apple, Baidu, Ali and other Internet giants soon focus on cars, because the mobile terminals with more potential and imagination are nothing but cars.
    In 2012, Tesla stood out and made a sensation in the world. The reason why Tesla attracted people's attention was that it sent a clear signal to the traditional automobile enterprises and sounded the alarm bell. According to a professional investment consultancy, Tesla has only one goal, which is to completely change or even subvert the traditional automobile manufacturing industry and change people's driving experience in the way of specifications rather than in Detroit.
    For the auto industry itself, the "Internet plus" will have a big impact in two aspects:
    On the one hand, it is the cleaning, informatization and intelligence of automobile products. In recent years, new energy vehicles have made a breakthrough. The Internet of vehicles has begun in some countries, and the driverless vehicles have been on the road.
    On the other hand, it is to introduce the concept of industrial Internet, optimize the production process and supply chain management, build intelligent chemical plants, and achieve personalized customization on large-scale production lines,


     

     

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